Perfect cycling for everyone

Today’s MagicCycling is a commercial group operating in different business segments: Media, Trade, Sports, and International. Our passion, devotion, and deep love for cycling never change in the past 20 years. The mission also remains, to bring the perfect cycling experience to everyone, in China and the world.


Timeline 2002-2020

Only a small fraction of exciting stories


2002

Several young cycling lovers built the ‘Bike Touring’ forum which soon became the hottest bike riding fanbase in China. Nowadays CEO of MC, Mr. Fuyuan Zhou, was the admin with the ID ‘Feiyang’.

2009

The ‘ Bike Touring ‘ officially changed its name to ‘ BIKETO ‘. A brand new website was also launched. The nickname ‘ white rabbit ‘ is given by users because BIKETO sounds like so in Mandarin.

2012

More than 280,000 people had become members of BIKETO. The first BIKETO Rider’s Day was held successfully.

2013

The book ‘ BIBLE OF BIKING ‘ was published. It was recognized as the best-selling book about bicycles. It’s still the best seller today.

2014

‘ BIKETO ‘ officially changed its name to ‘ MagicCycling ‘, while the main domain remains biketo.com until now

2015

Got invested by Sinovation Ventures and THG Ventures, MC was once recognized as the most valuable enterprise for investment in China.

2016

MC went public on the NEEQ (Stockcode 837516). Two operating vehicles MC Trade and MC Sport were founded to accommodate trade and sport event operations.

2020

Magiccycling was set up and the European office (based in the Netherlands) to help China’s emerging brands go global.


MagicCycling Media

Magiccycling leads the Internet platforms offering professional media services, like content marketing, brand marketing, event marketing, and overseas promotion, etc. The Internet platforms we built include websites www.biketo.com, Magic Cycling, and Rabbit Cycling. Besides, we also use other media platforms like TikTok, Bilibili, and Sina-Weibo to expand our culture and business. More than 20 million clients purchase and use Magic Cycling Media’s services both online and offline every year.

BIKETO.COM

Founded in 2002, BIKETO is a comprehensive bicycle information portal for bicycle enthusiasts. The website publishes more than 5000 articles every year, with a total of nearly 50000 articles and annual visits of more than 150 million. It is the most influential cycling platform in China.

MagicCycling ” + APP

” MagicCycling + ” is a mobile bicycle service app, integrating Cycling News, riders community, e-commerce services, etc., and is the most active interactive community for riders in China. 600000 registered users and 300000 weekly active users.

Multimedia Matrix

TikTok, TouTiao, Bilibili, WeChat Public Account, and Sina-Weibo, Communication channels cover mainstream platforms. The platform has 800000 fans and 25000 content throughout the year.


MagicCycling Trade

Magic Cycling has established business relationships with more than 80 brands and manufacturers as an agent. We offer products for Chinese cycling riders by Tmall, Taobao, JD, and online stores. Besides, we also have a ” Bicycle Street App ” for wholesale businesses and agencies. We have more than 1,000 distributors in China.

Our partners

1000 bike stores, 20 traders, 80 agent brands.

Online shop

Tmall, Taobao, JD, and MagicCycling online store。


MagicCycling International

Magic Cycling aims to recommend Chinese original cycling brands to customers in the global industry. We offer a full package of services to our business partners, including overseas marketing, overseas warehouse, sales channel expansion, and local after-sale services. Now we have cooperated with more than 10 premium brands from China.

Overseas warehouse

We set up the first overseas warehouse with 3000 square meters in the Netherlands in 2020, covering Europe, focusing on serving the cycling market, and provide one-step international logistic and local after-sales service.

Brand Agency

To purchase high-quality products of premium brands from China. By selecting high cost-effective products from China and establishing a cycling brand alliance, provide overseas marketing service, including customer docking, localized marketing promotion, and warehousing after-sales service.


MagicCycling Sport

Magic Cycling Sport is leading the marketing planning of cycling events. Our service platforms consist of Rabbit Cycling, Full-Race Management system, and Magic Cycling Insurance. Till now, we have already hosted more than 150 cycling events successfully.

MagicCycling 100

Our original IP events, covering 18 provinces of China, have held 40 events with 42000 participants.

Racegood

Based on SaaS technology, it provides one-stop service and high-efficiency information solution for the event operators and participants.