Guangzhou: 2022 China Bicycle Electric Bicycle Media Symposium

Guangzhou: 2022 China Bicycle Electric Bicycle Media Symposium

 
In order to strengthen the exchange of bicycle industry media experience, further, do a good job in industry publicity, and create a good atmosphere for development. On July 6, the China Bicycle Association ( CBA) held the 2022 China Bicycle Electric Bicycle Media Symposium in Guangzhou.

Liu Suwen (chairman of the CAB), Guo Wenyu (vice-chairman and secretary-general), Zheng Xiaoling (director of the National Bicycle Information Center, referred to as the " Information Center"), Guo Changjun (deputy director of the Information Center), and MagicCycling and other industry media representatives attended the meeting.

In the opening speech, Liu Suwen first expressed his gratitude to the media for their strong support for the industry's publicity work. He pointed out that this meeting is the third industry media symposium organized by the association in recent years. Through the symposium and exchanges, mutual understanding has been effectively enhanced, and the communication between the industry media and the association has been strengthened. There are obvious results in terms of industry influence. But at the same time, he also put forward several hopes:
We must further clarify the media's responsibilities, focus on the purpose of "establishing an industry image and telling a good industry story", focusing on all aspects of industry development, and spreading positive energy. Especially in the current complex and severe situation, this is particularly important.

We must further strengthen communication and coordination, not only the industry media itself must form a synergy, but also the mass media, carefully planning and selecting topics, and enhancing the influence and radiation of the industry.

It is necessary to further strengthen in-depth thinking, make long-term plans for their own development, and determine goals and tasks. For example, industry media should also " go out", such as focusing on key overseas markets of the industry, strengthening interaction and cooperation with foreign media, and so on.

Director Zheng Xiaoling and Deputy Director Guo Changjun summarized the publicity work for the whole year of 2021 and the first half of 2022 respectively.

The media representatives participating in the meeting made active speeches on the above-mentioned content and carried out a full discussion. They also put forward opinions and suggestions on topics such as enriching the entry point of publicity and reporting, using new publicity methods, strengthening the publicity of electric bicycle riding culture, strengthening publicity for consumers and overseas markets, and forming a close media matrix.

Guo Wenyu, vice chairman and secretary-general, also put forward three hopes for the next step of the industry media.



First, a normalized mechanism should be established for media work and publicity work, so as to better summarize the work of the previous year and deploy a new one. The second is to give full play to the advantages of the close relationship between industry media and enterprises, jointly publicize and interpret a series of state-issued bailout policies to help enterprises, publicize typical cases of industry reform and innovation, transformation and upgrading, etc., and correctly guide public opinion.

The third is to focus on the work focus of the China Self-Association, further increase the propaganda work, use common goals to build industry cohesion, and promote the healthy development of the industry and enterprises.

After the meeting, the participants visited and investigated the park of LEONIS, and also participated in product test rides. TRINX is an independent brand that is determined to innovate and lead changes, leaving a deep impression on the delegates.